Product Marketing Manager in Legal Tech (Berlin)

Legal AI content is turning into a commodity. Every vendor ships the same AI-generated blog posts and the same generic battlecards. We are transitioning into an AI-native company ourselves, and that changes what this role has to be. Not a traditional product marketer who ships a few blog posts and calls it enablement. Not a pure thinker who never touches a sales deck. Instead, one person who owns our voice and turns it into everything the company needs to win: the thesis that gets us cited, the sales slide that closes next week’s deal, and the briefing that gets a General Counsel to say yes.

You will use AI tooling and agents to cover ground that used to take a small team, so you can spend your own time on the part that cannot be delegated: the thinking, the judgment, and the writing that actually changes someone’s mind.

1. Positioning, Narrative & Thought Leadership 

• Own positioning: define what Legartis stands for, against which alternatives, for which buyer.

• Develop and defend clear, evidence-backed points of view on where Legal AI is going. Not generic AI-created opinions, but real positions.

• Run customer and buyer research (interviews with General Counsel, CFOs, legal operations leaders) and turn what you hear into the narrative.

• Conceive flagship studies and thought leadership content. Direct AI tools to help you scale production while you own the substance and the voice.

• Write what can’t be delegated: founder posts, executive bylines, keynote scripts, board-level memos.

• Own our thought leadership channels, including video, and decide what gets said.

2. Sales & Customer-Facing Enablement 

• Build the sales slides, briefings, one-pagers and competitive battlecards that make Sales and Customer Success more effective in every conversation.

• Translate positioning and research into materials for specific deals, verticals and executive-level conversations.

• Build case studies and customer proof points that Sales actually uses, not ones that sit in a folder.

• Work directly with Sales and CS to find out what’s missing in the field, then create it for them.

3. Product Marketing & Market Intelligence 

• Drive go-to-market impact for launches and expansion, from plan to execution.

• Own deep knowledge of our ICP and competitive landscape, and feed it back into the product and sales strategy.

• Bring market and customer truth back to Product so we build what actually matters.

• Work across Product, Marketing, Sales and leadership. You don’t sit in a silo.

What We Want to Achieve Together

In 6 months: a flagship study that gets cited by competitors and customers. Sales armed with materials that actually get used in deals. A clear Legartis position that everyone in the company can repeat in 30 seconds.

In 12 months: Legartis recognized as one of the leading European voices on Legal AI, with a content and enablement engine, you plus the AI tools you direct, that outproduces companies with five times the headcount.

• A track record where writing and thinking were central: journalism, industry or analyst research, strategy consulting, or senior product marketing with real strategic ownership. 4+ years in marketing, product marketing or a comparable strategic role at a SaaS or other knowledge-intensive company. Classic PMM experience (positioning, GTM, enablement) is a strong plus, not a hard requirement, if your thinking and writing are strong enough.

• Real published or produced work you can send us, while the auality matters more to us than the format or platform.

• Comfortable interviewing senior stakeholders (General Counsel, CFO, board level) and turning what you hear into something sharper than a testimonial quote.

• Comfortable with data: you don’t need to run a regression, but you can read a dataset and find the story in it.

• Genuinely AI-native: you already use AI tools daily to produce and scale content and enablement material, and you know the difference between AI leverage and AI slop.

• Fluent German and English, executive-level writing in both.

• Versatile by choice: equally happy defending a long-form thesis and turning it into a sales slide by Friday.

Don’t Apply If…

• You need a content calendar to feel productive, and can’t also ship a usable sales asset under real deadline pressure. 

• Your portfolio is only social posts, SEO content and paid campaigns, with no real thinking behind it.

• You think “AI in legal” is a topic, not a position you’re willing to defend.

• Real editorial ownership over our voice and our position, not a content calendar handed down from someone else.

• Direct access to proprietary data nobody else in the market has: contracts, workflows, customer behaviour.

• A platform to build your own visible profile as a voice in Legal AI.

• Modern office in Leipzig or Berlin, hybrid setup, with regular presence in Zürich and team events such as hiking, dinners and offsites.

• Employee Stock Ownership Plan (ESOP) participation.

• Competitive salary, based on experience and seniority.

1. 30 min with our People & Operations Manager: cultural fit, understanding the role and your expectations.

2. Positioning conversation with our CRO: bring a point of view on Legal AI, be ready to defend it live.

3. Case study: show us something you’ve written or built, and how you’d turn it into a sales-ready asset.

4. Meet the team in the office.

5. Decision: if it’s mutual, we welcome you to the team!

How to Apply

Send us your CV, two or three writing or work samples you’re proud of, and a short note answering: what’s your sharpest point of view on where Legal AI is heading, and what’s the evidence?